The origin of our brands ROSITA and BABY BRINK date back to 1970 and 1988, respectively. Therefore, for more than 40 years we have been a toy manufacturer in Brazil. In 2010 the two companies merged, maintaining the same principles and objectives. Working with the mission of offering children toys that contribute to their physical, intellectual and emotional development, so that they become capable and happy adults. And also with values ​​of respect for people and the environment, pursuit of excellence and innovation, participatory work and focus on the customer.

Today we are installed in the factory with 400 direct employees, in Lauro de Freitas, in the state of Bahia, producing a wide range of toys, such as: dolls, plush, beach buckets, service stations, kitchens, dressing tables and others. The focus of our line is on toys for children 2 to 8 years old. Our portfolio of active customers comprises more than 6,000 points of sale, including specialized stores and large chains that sell toys. For this, we have a team of 60 Representatives, spread throughout the national territory, managed and led through our Commercial Office based in São Paulo.

Producing in Brazil is part of the company&39;s strategy. Even so, we follow the movements that occur in the sector, around the world and especially in China. Licensed products account for 80 of revenue. ABSTRACT Installed in Lauro de Freitas, Bahia, in a factory area of ​​9000m², with an effective staff of 400 employees and a sales team of 60 Sales Representatives, spread throughout the national territory, its main focus is on toys, working with the brands Baby Brink and Rosita.

Novabrink Plastics Industry CNPJ: 19.321.591/0001-27